Jonathan
It might help if I share some of my biases. This is long but it will help explain why I am asking these questions.
I’ll start with a concern that I have that stems from some of the trends I have seen in nonprofit evaluation. In the nonprofit funding world, there has been a strong trend to the idea that evidence in numerical form is better than qualitative evidence and thus a strong push by funders to require nonprofits to report quantitative outcome data. Sometimes that’s great and improves the work and evaluation, but more often than not what I see happening is that nonprofits end up spending a lot of time and money creating low-quality data that has far less useful info than the qualitative reporting and related due diligence that funders used to rely on. Its been very discouraging to see some amazing nonprofits lose funding because they don’t play the data game well with funders.
Similarly, in my work in the impact metrics space and the emerging ESG and other sustainability reporting requirements, I have seen a trend (not accusing anyone here of thinking this way) which is basically faith in the idea that if we make people put numbers to things its always better than narrative. This faith then extended to “all data is good data” yet the metrics systems (even the best ones like TCFD if you look closely ) are kind of a mess with too many options on how to report that results in data that really is not comparable between reporters.
I also have a bias from my banking life, where we have lots of financial data that has been well specified and is pretty easy to report comparably between companies, yet is still just the past and has a lot less power to tell the future than we would like. For example, If I wanted to understand a company’s CAPEX, I can see that past easily, but I’d much rather read a narrative about a company’s R&D plans than look at data.
Because of all those biases, I have been trying to learn more about the breaking point in the utility of qualitative vs quantitative approaches and how that question relates to information in impact, ESG, etc.
I don’t have an answer or even a good path yet.
In regards to your suggestion “next step is to put together a commonly agreed pool of example (hypothetical) investments…..then apply different approaches to them” that’s a good idea and seems worth pursuing.